ACE is dropped from the Swift Group Range. THE economic downturn has forced motorhome and caravan manufacturer Swift to drop some brands from its line up.

ACE is dropped from the Swift Range - Latest News - Todds Motorhomes

ACE is dropped from the Swift Range

ACE is dropped from the Swift Range

THE economic downturn has forced motorhome and caravan manufacturer Swift to drop some brands from its line up. It will now refocus all of its activities on the Swift and Bessacarr brands of motorhomes.

The Swift Group will no longer manufacturer the Ace brand of motorhome or the Abbey and Ace brands of touring caravans once existing customer and dealer orders have been completed.

The company said this major review of its multi-brand operation will ‘combat dealing in a smaller market which is being seriously affected by the current economic downturn’.

The company said the new strategy is aimed at simplifying the company’s operations and will allow it and its dealer network to 'trade effectively in a reduced market'.

Chairman Peter Smith said: “The current conditions are likely to be with us for several years and by taking this action now it puts us in great shape to cover all our markets from a more manageable cost base. The business had become too complex for the size of the market.”

The company stresses that owners of the brands being dropped will still receive full aftersales and warranty service from were you purchased your vehicle from.

A statement issued by the company outlining which products will be available from next year said:

Motorhome products will be available under the Swift and Bessacarr brands, providing a wide choice of both modern and more traditional design.

Swift motorhomes will comprise the Sundance, Bolero, Voyager and Kon-Tiki ranges, with Bessacarr coming in the E400, E500, E600 and E700 ranges, totalling 35 models with both overcab and low profile designs. Once again, they also offer a wide choice of soft furnishing options. The Swift line up is completed with the Mondial range of camper vans.

ACE is dropped from the Swift Range